Press kit

Everything you need to write about Plumly — the iOS app for everyone whose camera roll is a graveyard of plans they never made.

The pitch in one sentence

Plumly turns the 800 screenshots in your camera roll into the 30 things you actually do this month.

The longer pitch (90 words)

Plumly is an iOS app for the screenshot graveyard. You take 800 screenshots a year — restaurants, events, articles, ideas — and you act on almost none of them. Plumly takes everything you screenshot, dictate, paste, or share, classifies it with AI, and brings it back when relevant: pings you about saved places when you walk past them, adds events to your calendar automatically, surfaces forgotten plans at the right moment. Free, iOS only, no ads, no tracking. Built solo over six months by one person.

Quick facts

Platform
iOS 17+
Price
Free forever
Developer
Simo Hakani (solo)
Build time
6 months
Launch
June 2026
App Store
Listing →

Founder

Simo Hakani. Built Plumly solo over six months. Started with no Swift experience, learned by building. Plumly is his first iOS app.

Available downloads

Brand

Burgundy #611E1E on cream #FBF7F2. Name "Plumly" — pronounced like "plum-lee," the fruit ripening at the right moment.

Tagline: Stop saving. Start showing up.

Press inquiries

Simo answers every email personally and is happy to jump on a 15-min call.